Just a short post today. It is the weekend, after all. Time for me to have a bit of a rest.
More Whitbread costing from WW I. I guess you all must find it as fascinating as I do. If you haven't given up on this blog yet. I could talk about WW I all day. Beer during WW I. Not so sure why.
PA is useful for these purposes because it's one of only three beers Whitbread brewed all through the war. It's intriguing how little relationship there was between the cost of production and wholesale price.
You'll see how much the gravity fell in the last couple of years of the war, getting down to as little as 1035º. That version could have had little in common tastewise with the PA of 1914, which was nearly 6% ABV.
Next thing I need to do is to work out how much how Whitbread's total margin was in each year of the war. By multiplying the margin per barrel by the number of barrels brewed. I suspect that that remained fairly constant as the amount of beer they brewed declined.
Dropping a twenty - Way back in September, the PR firm for the supermarket Aldi sent me a no-strings €20 voucher. The German discounter has been upping its game recently, as p...
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