Time for another nice graph.
I go through phases of playing around turning my numbers into graphs. But eventually I return to huge tables of figures. That's just the way I am.
I occasionally read reports that Mild is undergoing a revival. Sadly, that just isn't borne out by the numbers. Mild's share of beer sales fell every year between 1971 and 2012. Since then it's been stable at a tiny 0.3% share. It doesn't really have much scope for falling further, as that would effectively mean extinction.
Sales of cask beer has been very stable since the turn of the millenium at around 8%. Which is quite good goin as the percentage of beer sold on draught has been declining. Over the same period sales of draught Lager have fallen from 33% of the total to 27.9%. Though that fall has been offet by the increase in off sales, where proportionally more Lager is drunk.
“The Brewers' Society Statistical Handbook 1988” page 17
“The Brewers' Society Statistical Handbook 1990” page 17
Statistical Handbook of the British Beer & Pub Association 2003, p. 21
Statistical Handbook of the British Beer & Pub Association 2005, p. 17
Statistical Handbook of the British Beer & Pub Association 2011, p. 17
Statistical Handbook of the British Beer & Pub Association 2016, p. 15 - 16
I'll probably be pestering you with more of this crap over the next couple of weeks.
Further Reading #1: Understanding Lager - A few times now we’ve been asked, or seen others being asked, to recommend a single great book that tells the story of lager. Unfortunately, as far as we...
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